Ford bronco sport
B2C • INFLUENCER VIDEO SERIES • CUSTOM CONTENT • DRIVERS
For this custom experience and influencer video series, the initiative was to create a custom landing page that housed various influencer bios, gallery images, Ford Bronco vehicle informations and promotions, and of course a suite of traffic drivers to direct viewers to this custom hub.
*Custom landing page built in Shorthand | Static and Immersive Outstream Video Banners built in Celtra
+13M
long and short-form custom video views across social media and Tripadvisor’s high-impact video units.
42.5%
aggregated video view rate across the immersive and explorer video custom solutions, 2.1x the Tripadvisor benchmark
0.19%
overall campaign CTR, nearly 1.9x the average Tripadvisor benchmark
